YG旗下音樂品牌The Black Label的德韓混血「Ella Gross」,日前因拍攝一則冰淇淋廣告,廣告畫面讓部分網友表示,「畫面太煽情」,更質疑「是要將女孩當女人看待嗎?」,引起爭議。

image source:IG@ellagross


於去年與YG旗下的音樂品牌The Black Label簽約的德韓混血-「Ella Gross」,因為深邃的五官與充滿靈氣的模樣,現已11歲的她自7歲起便是不少品牌的模特兒,積累不少人氣。但日前她與一冰淇淋品牌「Baskinrobbins」合作拍攝廣告引起爭議,大批網民憤怒表達:「太有性暗示」。

短短30秒的廣告中,身穿粉紅色洋裝的Ella Gross在試吃冰淇淋時,挑眉、舔冰、含冰的畫面讓網友無法接受,有網友直指「廣告中特寫她嘴巴吃冰的鏡頭,是把兒童性幻想化的做法」,也認為Ella的妝容太過成熟,並不適合她的年齡,似乎要讓觀眾將她視為一名女人。

image source:youtube/애드살롱

網友指出,該則冰淇淋廣告影片有著性暗示,更直言Ella Gross吃冰淇淋的畫面已將兒童性幻想化。面對此負評,廠商趕緊將廣告影片刪除,並發表道歉聲明表示,Ella的造型是先前與父母商量好的,甚至妝容、服裝也都是她慣用的品牌,在拍攝期間Ella的父母也是全程參與陪伴。

但仍有一派網民認為,是那些網民太過敏感,「冰淇淋廣告不特寫嘴巴的話要特寫哪裡?」,更懷疑因為YG娛樂最近爆出一連串的醜聞,而Ella Gross是該公司旗下的模特兒,才導致酸民對此廣告有過多聯想。


在 Instagram 查看這則貼文

I wanted to take a moment to address the reaction that Ella received to a recent project that she worked on with Baskin Robbins Korea. I’m saddened to see how certain segments of the Korean public reacted to this commercial. What was honestly meant to be a fun commercial for a new ice cream flavor is being perceived by them as something disgusting and horrific. As most women, I have many roles in my life. However, I am first and foremost a mother, a title in which I take great pride and value above anything else. Ella is my daughter who I would gladly give my life for. It pains me that people have lashed out in such a careless and combative way. Ella continues to grow up with strong faith in God and I pray she will be a role model for other girls. What matters most is how you are on the inside. Ella is a beautiful soul because she truly does not have any bad intentions. She is one of the most hard working, strongest, sweetest, down to earth girls you will ever meet. She is intelligent, she is humble, and she really is a great girl. To those that are rallying against the Baskin Robbins commercial, stop saying that you are doing this “for Ella.” She is surrounded and loved by many strong and powerful women who wholeheartedly have her best interests at heart and who are confused and angered by your hurtful and negative reactions to a beautiful child. To Ella’s fans, her friends and family that pour love onto our sweet girl, I truly want to say Thank You from the bottom of my heart. I have realized how a few words of kindness really mean more than a thousand words of hate. I am so thankful for you all! ~Ella’s Mom

Ella G. 🦋(@ellagross)分享的貼文 於張貼